Brand from Japan: Shiseido. This mascara maintains a beautiful curl and resists smudging, yet comes off easily with warm water.Gives elegant, long, and curled lashes that last all day.Maintains a beautiful, upturned curl like when first applied.Resistant to sweat, tears, and humidity, it resists smudging even with oily skin.NEO waterproof.Easily removes with warm water and gentle stroking.13-hour finish (curl, length, and smudging) data verified (according to our research. Results may vary.)How to use:With the curved side of the brush facing up, apply to the base of your lashes and lift them up to the tips.Tip: Apply the tip of the brush to your lower lashes and fine lashes at the edge of your eyes for a naturally defined look.To remove, thoroughly blend warm water into the mascara, then gently stroke to rinse.