Brand from New Zealand: red seal. Our Lemon toothpaste features a mint-free, low salicylate formula suitable for use with homeopathics while preventing plaque build up to support oral hygiene.Helps prevent plaque build up.Mint-free formula.Suitable for homeopathics.No synthetic colours.No artificial flavours.Paraben-free.SLS-free.Vegan friendly.Cruelty-free.How to use:Brush at least twice a day or after every meal for 2 minutes or as recommended by your dental professional.Avoid swallowing.Rinse with a small amount of water.