Stop flaking on your plans. This gentle shampoo formulated with salicylic acid helps reduce flaking, itching, and irritation associated with dandruff while leaving hair feeling clean and soft. Flaking happens, but don't make it a habit. Our new Anti-Dandruff Shampoo uses 2% Salicylic Acid to fight flakes, itching and irritation from dandruff and soothe dry scalps. 100% of participants agreed they see less flakes on their scalp and hair.* This is not your average Anti-Dandruff Shampoo. So, what are you OUAI-ting for? Do More Than Drugstore™ After 28 days of use, 100% of participants agreed they see less flakes on their scalp and hair. 100% of participants agreed their scalp feels noticeably healthier. 100% of participants agreed OUAI Anti-Dandruff Shampoo helps reduce the appearance of flaking associated with dandruff. 100% of participants agreed OUAI Anti-Dandruff Shampoo reduces the appearance of flakiness. 100% of participants agreed Anti-Dandruff Shampoo helps reduce irritation associated with dandruff. 100% of participants agreed their scalp feels less itchy. 100% of participants agreed their scalp feels less irritated. *According to a clinical study of 25 participants