Brand from Japan: NAKAICHI. Moisturizing Serum from Pur Blanche series, by NAKAICHI.Pur Blanche series contains plenty of beauty ingredients from various points of view, such as anti-aging, antiglycation, antioxidant, moisturizing and so on.Key ingredients of Pur Blanche series are Damask Rose Extract ( Oil, Water etc.), Apple Fruit Stem Cell Extract, and Cherry Blossom Flower Extract.The Milky Water EX is a moisturizing serum which turns into water when the milky cream is adapted to the palm of your hand.Milky Water EX has 4 functions such as lotion, serum, milky lotion, and primer, and it leads to moist and smooth skin.In addition to Pur Blanche's basic ingredients (Damask Rose Oil, Apple Fruit Stem Cell Extract and Cherry Blossom Flower Extract), the Milky Water contains plenty of antioxidant agents such as Astaxanthin, Fullerene, Coenzyme Q10, Resveratrol, Grape Leaf/Skin/Seed Extract.Placenta Extract and Royal Jelly Extract and Arbutin are well blended for brightening effect.The scent of