What it is: . A daily shampoo that gently cleanses, removing scalp buildup and strengthening weak, fragile hair with intensely fortifying care. Hair Type. : Fine, Medium, and Thick. Hair Texture: Straight, Wavy, and Curly. Hair Concerns: - Oily Scalp. - Damage/Split Ends/Breakage. - Thinning. Key Benefits: . - Gently Cleanses Scalp and Hair to Remove Excess Buildup . - Strengthens Hair Weakened by Heat Damage and Brushing . - Nourishes and Easily Detangles Hair . Highlighted Ingredients:  . - Edelweiss Native Cells and Ginger Root: Detangle and moisturize while immediately increasing strength and softness. . What Else You Need to Know: Breakage is a primary contributor to hair fall, occurring when hair is weakened by daily aggressors, including heat, brushing, and over-styling. This gel shampoo strengthens weakened hair, addressing fallout caused by breakage from brushing. The ultra-delicate, silicone-free, fortifying formula is recommended by professional stylists to remove scalp buildup, easily detangle, intensely nourish, and add shine.  . Fragrance Description: The bright, invigorating scent unfolds with top notes of bergamot zest, cedrat, and lime; base notes of basil, bergamot flower, and rose; and base notes of vetiver, musk, and tonka bean. . Clinical Results. : In a controlled study using a system of Genesis Strengthening Shampoo for Normal to Oily Hair, Genesis Strengthening Conditioner, and Genesis Strengthening Serum for Hair and Scalp vs. a non-conditioning shampoo, results showed: - 98% less breakage. - 97% less hair fall due to breakage from brushing . In a controlled study, vs. a non-conditioning shampoo, results showed: . - 80% less hair fall due to breakage from brushing. Size: Standard. Color: None. Gender: unisex. Age Group: adult.