Brand from Japan: Kao. Easy brushing with granules* for busy people.The crumbled granules* work even in hard-to-reach crevices with a toothbrush!Whitening care: Contains double granules*.Removes stains and plaque, restoring naturally white teeth.Contains malic acid*. Prevents stains from adhering.Bad breath care: Contains the antibacterial ingredient CPC (cetylpyridinium chloride). Kills bacteria that cause bad breath and prevents it.Contains a high concentration of fluoride (1450 ppm). Remains even after rinsing! Formulated for long-lasting fluoride absorption.Cavity prevention continues with every brushing.Refreshing sparkling citrus flavor.