Brand from Japan: Kao. Easy brushing with granules* for busy people.The crumbled granules* work even in those crevices that toothbrushes can't reach!Whitening care: Formulated with double granules*. Removes stains and plaque, restoring naturally white teeth. Contains malic acid*1. Prevents stains from sticking.Bad breath care: Formulated with the antibacterial ingredient CPC (cetylpyridinium chloride). Kills bacteria that cause bad breath and prevents it.Contains a high concentration of fluoride (1450 ppm). Remains even after rinsing! Formulated for long-lasting fluoride absorption. Cavity prevention continues with every brushing.