WHAT IT IS: A 100% plant-based, water-free shampoo concentrate.WHAT IT DOES: Once activated with water, its luxurious lather cleans hair to remove product build-up, leaving it feeling light and soft. WHO IT’S FOR: Those looking for an eco-friendly shampoo paste that effectively cleans hair and balances the scalp without added water or other preservatives. KEY INGREDIENTS: Aloe Vera: A vitamin-rich plant extract that conditions strands and soothes scalp dryness. Vegetable Glycerin: A natural humectant that calms frizz and seals in long-lasting, lightweight hydration. Plant Oils (Amla and Rosemary): Two phytonutrient-packed botanicals that support growth by nourishing the hair follicles. WHY WE’RE OBSESSED: Say goodbye to single-use plastic and hello to eco-friendly locks with the first-ever waterless shampoo paste. Three times as concentrated as water-based options, the refreshingly-scented formula packs ingredients like aloe vera and amla oil into one travel-sized aluminum tube to keep hair (and the planet) happy. Plus, it comes with a zero-waste turn key to help get all the goodness out.