- Alpha a7 IV Mirrorless Camera -Beyond basic. For a new generation of imagemakers.With groundbreaking performance in both still and movie recording, the a7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The a7 IV is a camera designed to bring to life the artistic visions of today's creators.Basic has never been this goodPrepare to be inspired. The a7 IV's true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology.Newly developed 33MP full-frame back-illuminated CMOS image sensorDelivering outstanding performance and excellent image quality in both stills and movies, the a7 IV's new 33.0 megapixel Exmor R CMOS image sensor provides high-speed readout, high sensitivity, low noise, and highly accurate color reproduction.Flagship-level image processing with BIONZ XRThe a7 IV uses the latest image processor to offer greatly enhanced performance, with improved image quality and color reproduction. Fast processing speeds facilitate comfortable continuous shooting as well as responsive operation while performing data transfers.Still photography without compromiseHigher resolution, better color reproductionThe new 33MP image sensor and processing engine raise the bar for image qualityIn addition to boasting a larger pixel count and higher resolution than the a7 III, the a7 IV and its powerful Exmor R sensor represent a significant evolution of Sony's original image technology, for improvements that go beyond mere numbers. Experience new levels of color gradation and detail rendering as well as soft, natural-looking human skin textures.Beautiful images with reduced noiseBuilding on the capabilities of the back-illuminated image sensor, the BIONZ XR engine reveals even higher subjective resolution combined with exquisite detail and texture even in medium and high sensitivity ranges. Impressively low levels of noise are achieved throughout the standard range of ISO 100-51200 (expandable to ISO 50-204800 for stills and ISO 100-102400 for movies).Wide, 15-stop dynamic rangeTaking advantage of the camera's full dynamic range of 15 stops, the a7 IV uses image data from the sensor's 33.0 megapixels to render remarkably delicate detail in landscapes and scenery. This stunning image quality is based on Sony's unrivalled experience at the front lines of both still-image and movie creation.Quickly set the visual mood with ten Creative Look presetsA selection of ten Creative Look presets and eight parameters can quickly craft a mood for your still images, movies and live streams. And since no post-editing is needed, you can share your vision immediately after shooting.10-bit HEIF still-image format for smooth gradationsAlong with conventional RAW and JPEG, you can choose the HEIF (High Efficiency Image File) format for still-image capture. Smooth 10-bit color depth provides realistic reproduction of skies and portrait...