Infused with a calming aroma, Aveda Shampure Nurturing Shampoo gently cleanses fine to medium hair with a 98% naturally derived formula. This daily-use shampoo removes impurities while maintaining hair s natural balance. Blended with abyssinian oil and a bouquet of 25 flower and plant essences, it leaves hair soft, refreshed, and manageable with each wash. Product Features - Gentle cleansing - Effectively removes buildup without stripping moisture Plant-powered formula - Made with abyssinian oil and annatto extract Soothing aroma - Features lavender, ylang ylang, and other botanical essences Daily use - Ideal for fine to medium hair types 98% naturally derived - Free from silicones and vegan-friendly How to Use - Massage into wet hair and scalp. Rinse thoroughly. Use daily or as needed. Follow with Shampure Nurturing Conditioner for best results.