What it is: . A lightweight, volumizing shampoo that doesn't compromise on hydration for instant and all-day touchable volume. Hair Texture: Straight, Wavy, and Curly. Hair Type: Fine and Medium. Hair Concerns: - Color-Safe. - Volumizing. Key Benefits: . - Instant, all-day volume*. - Weightless moisture. - Touchable softness. Highlighted Ingredients: - Caffeine: Energizes limp hair and promotes sebum elimination. - Glycerin: Adds and retains moisture into strands. - Sea Buckthorn: Rich in fatty acid omega-7, making it a holy grail for hair and scalp. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging. What Else You Need to Know: Ready for a big hit of volume? This weightless shampoo proves that you can have it allgiving life to limp strands with an instant* boost of volume that won't leave your strands feeling stripped. Infused with energizing caffeine and glycerin, this iconic formula delivers 2.3 times more volume** without drying or weighing hair down. In fact, Big Hit helps to add and retain moisture into strands for soft, touchable volume that lasts all day.*. Fragrance Description: An uplifting blend of bright pink grapefruit, juicy apricot, and warm vanilla. Clinical Results: In a 7-day consumer study of 32 participants: - 94% agree that their hair feels touchably soft*. - 91% agree that Big Hit Shampoo and Conditioner provided volume for 24 hours*. - 91% agree that Big Hit Shampoo and Conditioner add weightless moisture*. Brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more here - https://www.sephora.com/beauty/clean-planet-aware. *Based on a professional evaluation of 32 subjects. **Clinically tested when using Big Hit Shampoo + Conditioner together as a system. Size: 9.2 FL OZ. Gender: unisex. Age Group: adult.